How will mobile and digital signage combine to provide a compelling media proposition? / Screenmedia expo this week

FREE Show Floor Presentations at Screenmedia expo Don’t miss out on some crucial insights and learning's from our following line-up: In addition to over 100 exhibitors, Screenmedia expo will be providing four high value free to attend show floor education programmes bringing together thought leaders from across the spectrum of Digital Place-Based Media. Track 1 - Theatre 1 24/7 digital FREE TO ATTEND Click for more info Day 1, 18th May, 1000 - 1200 | Day 2, 19th May, 1000 - 1130 ●     Reaching consumers on the move 24/7 Carolyn Nugent, UK Head of Digital, Kinetic ●     The Consumer At The Heart Of Digital Chris Hall, Head of Research, JC Decaux UK ●     The Importance of Targeting and Reach for Advertisers Denise MacDonell Director & General Manager of Harris Digital Out-Of-Home (DOOH) ●     Integrating digital media effectively into shopping malls - Lessons, best practice and trends Christian Vaglio-Giors, Neo Advertising ●     Screens that work, rest and replay at British Gas Joe Till, Sales Director & John Hamersley, Chief Technology Officer, Saturn Communications Group ●     Urban and interurban digital signage channels in the transport sector Oliver Hartmann, TMTFactory, Spain Track 2 - Theatre 1 Exploiting digital FREE TO ATTEND Click for more info Day 1, 18th May, 1330 - 1530 | Day 2, 19th May, 1130 - 1230 ●     Mash-up metropolis: key trends for the media savvy city Christine Outram, MIT SENSEable City Lab ●     From printed to digital menu systems Tony Ingles, MD, Signature Digital Menus Ltd ●     How will mobile and digital signage combine to provide a compelling media proposition? Tim Butler, Director, Akeman Solutions ●     Richer content drives sales at Harrods Andrew McCall, Managing Director, ROI Team ●     Applying modern trends in digital signage for the Hellenic Duty Free shops Zissis Lioupas, PhD, General Manager, CyberStream Track 3 - Theatre 2 Joining the dots FREE TO ATTEND Click for more info Day 1, 18th May, 1000 - 1200 | Day 2, 19th May, 1000 - 1130 ●     The new square feet - how screens are changing retail Ian Jindal Editor in Chief, Internet Retailing ●     Keynote: Creating a Cross Channel Brand Experience Bryan Meszaros, Principal & Managing Director, OpenEye & Ross Haxton, Group Director, SCG London ●     Multichannel Media at The BuzzWall™: The Miami Dolphins and Sun Life Stadium Case Study Denys Lavigne, President, Arsenal Media Inc., Arsenal Integrated ●     Reality, augmented Vivian Rosenthal, CEO, GoldRun ●     The research and development roadmap: what to expect in the next 2 years. Steve Robinson, Product Manager, ONELAN Track 4 - Theatre 2 Power to the people FREE TO ATTEND Click for more info Day 1, 18th May, 1330 - 1500 | Day 2, 19th May, 1200 - 1230 ●     More Local, More Niche - User Generated Content Used from Social Media and Other Real-time Sources - The Good, The Bad and The Ugly Experiences Steve Hales, Head of Sales & Marketing Camvine ●     Engage, Profile, Reward: – Using interactivity, game dynamics and the social graph to make a more powerful DOOH offering – Isn’t it more than just a check-in? Paul Rawlings, CEO, Screenreach ●     Keynote: If your digital screens’ message cannot reach more than 20 feet, who cares? Stephen Randall, CEO, LocaModa Panel discussion Closing the gap: how can technology help DOOH media owners accelerate advertiser/agency adoption? FREE TO ATTEND Click for more info 19th May, 12:45-1.30pm, Conference Room 1 - DOOH Media Lounge   Summary: DOOH media owners may have covetable audience numbers and demographics, as well as offering advertisers a dynamic, compelling platform for their messages. Participants: Panel members will include  Dirk Huelsermann, president of OVAB Europe and manager of DOOH solutions at NEC Display Solutions Europe;  Christian  Vaglio-Giors, CEO of Neo Media Group; Brian Dusho, international chair of the DPAA and CEO at BroadSign International; Gwen Coble, EMEA product manager for PSG retail solutions at HP; and Andreas Soupliotis, CEO, Ayuda. Chair: Barnaby Page, editor, Screenmediamag.com.

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